Paid Conversations

More leads. More sales. Less time on social media.

We help service-based professionals generate more leads and sales without posting every day, pretending to be someone you're not, or handing your growth to an agency.

We do this through the Paid Conversation System. It is for you if you:

  • want to grow your business beyond word of mouth and referrals, and you know attention lives on social media, so you want a presence there on your own terms
  • have no interest in becoming a personality or performing for the algorithm
  • want to grow your revenue, not your follower count
  • want to own your pipeline rather than outsource it
  • back your own instincts and your reading of the data over handing it to someone else

The Paid Conversation System is built and operated by me, Toby Gibbs, with support from a very small team.

It is the simplest way to use paid media to start sales conversations, and the same system I run my own business on.

It has been designed and developed over years of iteration: hundreds of hours of YouTube, extremely overpriced paid courses (learn from my excessive investments in information products), and ultimately hundreds of thousands of dollars of paid media spend across every major platform.

The system is designed around fast feedback loops to find what grabs your market's attention. We then buy more of that lucrative attention by increasing ad spend, generating sales conversations, at which point it is over to you to turn that attention into profit.

If this resonates, I have a couple of things I would like you to read, in order. It will take you about five minutes.

Begin with the thesis, my biggest argument, and you will see why my point of view is different to everyone else telling you to post more.

If my thesis aligns with you, the method shows you how we go about it: the strategy, the mechanics, and the thinking behind the system.

Finally, the sprint is how we work with you over 90 days to build your own Paid Conversation System, with the training to run it in perpetuity, on your own terms, with your own budgets and your own expertise.

Start Here

The Thesis Reach drives awareness, awareness drives conversations, conversations drive sales. You can pay for that reach instead of paying with your time. The Method We help you turn your ad spend into attention and your next sales conversation. We don't close your deals, but we do help you start more of them. The Sprint Work with us to build your first paid conversation system.

Latest Thinking

Simplicity Prevails A simple system you understand and can run beats a complex one you don't. Complexity can come later, one step at a time. Personal Branding You don't need a personal brand to grow. Build a paid system that creates leads first, then reinvest in your brand once you've actually got something to talk about. Agencies We're not anti-agency. But if a third party owns your lead flow and could disappear overnight, do you really control your business's growth?

Proof of Work

Built Paid Acquisition for INDEXED

Used Meta ads to grow INDEXED, a fully remote performance marketing agency, from zero clients to low five figures in monthly revenue in 90 days, with no prior experience, in one of the most competitive industries online.

Generated Millions Through Paid Meta Campaigns

My work with paid Meta campaigns has generated millions in revenue, across both my own businesses and client offers.

Delivered Real Results Across Multiple Markets

I'm not a one-trick pony. The strategies have started sales conversations across industries, from local to national, and in some of the toughest and most regulated markets, including financial and medical.

Let's Connect

If you want help building a system that starts conversations with desirable prospects, let's connect.